Before we build your brand, we dig deep to understand it. Our first and most important foundational step with clients is a unique discovery approach we call BrandStorming™. It allows us to understand internal perspectives and how they influence brand and personality perceptions within the marketplace.
During a lively half-day session, our team meets with yours to engage in a series of fast-paced exercises that draw out uninhibited, revealing insights from key stakeholders. Ideas are exchanged. Truths are uncovered. And everyone leaves with a clearer picture of the ensuing marketing strategy.
Shortly thereafter, we’ll follow up with a detailed report providing directional thought-threads to help in the process of further differentiating your brand. When we combine this information with existing and additional quantitative/qualitative research, we have the basis to develop a compelling, defendable brand position.
We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.
The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.
The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.