Message Delivery that's Strategic, Visible, Measurable
It's not often that a midsized agency has an in-house media department of top-notch professionals. It's even rarer to have an agency partner as the media director. But Sue Harrison's career in pursuit of media excellence adds a powerful dimension to DHD's Strategic Communications promise. Whether B-to-B or B-to-C, all prospects are people with complex media habits. Common sense tells us this. So does research. And our planners use both, combining art & science to deliver “MediaMax” planning.
At DHD we provide media solutions that enhance the impact of creative in order to accelerate measurable results. This requires going beyond numbers, formulae and media jargon. It requires critical thinking skills, curiosity and a process that uncovers areas, often small, that contribute beyond face value to strengthen awareness.
“A subtle but significant change in presentation … making it more memorable”
—The Tipping Point, Malcolm Gladwell
DHD's starting point is a thorough knowledge of all options from traditional to online, from mass media to one-on-one. But implementing this knowledge to plan the best route for creative and budgets requires more: Understanding the net effectiveness of different combinations; incorporating syndicated research and other studies to provide insight into target audiences; extending media investments with 15%–20% additional exposure through negotiations; and measuring results for accountability.
All DHD planners are members of the industry respected Media Research Club of Chicago.
