Advertising


The entertainment factor in current advertising

It seems that advertising professionals are starting to work their way into a trap. The trap is this—there are so many commercials and it is so easy to surf away from long commercial pods—therefore my commercial has to be so entertaining that people will really want to watch it. Same is true in many print ads…oftentimes, if I can’t shock ‘em I can’t stop ‘em. 

At the end of the trap is the fact that many viewers and readers totally miss the point of...

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April 14, 2014

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Is your agency a vendor or a partner?

In a time of tight deadlines and tighter budgets, it can be tempting to jump right into execution mode when engaging your agency in a new project. After all, you know what you need, you know your audience, and you know your message. But in doing that, are you leaving potential sales on the table?

When you view your agency as a vendor, essentially placing an order for a project, you’ll receive well-executed, technically proficient work. It may even achieve your desired short-term results. But you’ll be missing out on the strategy, critical...

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April 03, 2014

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We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.

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333 North Michigan Avenue