Seven ways that SEO can be useful to your company

SEO has a tendency to be complex. With all of the terminology and strategies out there It’s easy to get wrapped up in the details. What is sometimes missed in all of the complexity is that at it’s core, SEO can bring a number of straightforward benefits that go beyond the technical.

Creating useful content

If there is one thing that we’ve learned over the last few years with SEO, it’s that Google has clearly put the focus on content. The signal is loud and...

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April 03, 2014


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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue