New management at
Starved Rock Lodge wanted
to encourage residents of
Chicago and the south suburbs
to consider the Lodge as a year-round destination for vacations,
weddings and conferences,
and boost mid-week reservations.
Our Where The Past Is Always Present campaign juxtaposes
the rich history of the Lodge
and park with modern amenities
and attractions. The campaign included print and online ads,
as well as social media promotion.
A new sense of energy instilled
by management, along with the campaign, boosted occupancy
to a 5-year high.