World’s Fair Anniversary Event

Project Profile

Lead Generation Event

Friendship Village sought to host a unique lead generation event that would draw people from within the community and distinguish themselves from all other senior living communities. 

What we did

Together with DHD, Friendship Village capitalized on recent events celebrating the 120th anniversary of the 1893 Chicago World’s Fair by hosting its own one-of-a-kind commemorative event. To promote the event, DHD designed a creative direct mail piece that unfolded to reveal a replica World’ Fair poster.

Why it worked

The event was a resounding success with 300 attendees intently listening and learning about this important time in Chicago’s history. The event also produced 101 new qualified leads, and local coverage from the Chicago Tribune helped elevate the profile of Friendship Village.

Friendship Senior Options
Senior Living
Direct Mail
Event Marketing

Recent Work

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on DHD. Whether it’s branding, an integrated campaign, a website or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.