What's in a Name? Your Market Identity
Name development is the critical first step in the DHD branding sequence, and it is approached with serious due diligence. Your name should reflect a combination of who you are today, where you want to be in the future, and how you are perceived in the markets in which you do business. Davis Harrison Dion has extensive experience in developing brand names for companies such as Boise, Rand McNally, American Express TBS and others. We have a proprietary process, one that has proven to work time and time again, for developing these brand names.
The process involves a triangularized thinking approach — one that takes three different perspectives, or points of view, into account. These three critical points are the customer attitudes, the product or service, and the benefits of the service.
