To position our company as a leader.
To clarify our position in the industry.
To introduce our many new products and services.
To make myself look good to upper management.
Developing new sales materials
Overhauling my brand message
Developing a strong brand message
Standing out amongst the competition
Convincing people within my organization that marketing communications are critical
Making good use of a small budget
An integral part of our branding and corporate voice.
An important part of doing business.
A necessary, but expensive endeavor.
Action without upside.