Advise: The DHD Poll

The most important thing I expect from my ad agency is:

Previous Poll Results

My goal with our advertising strategy is:

  •  
    42.14%

    To position our company as a leader.

  •  
    16.35%

    To clarify our position in the industry.

  •  
    28.30%

    To introduce our many new products and services.

  •  
    12.58%

    To make myself look good to upper management.

If budget were no object, I would invest more marketing dollars in:

  •  
    43.38%

    Advertising

  •  
    27.55%

    Online marketing

  •  
    6.07%

    Developing new sales materials

  •  
    14.97%

    Direct marketing

  •  
    7.81%

    Overhauling my brand message

My biggest marketing challenge is:

  •  
    20.83%

    Developing a strong brand message

  •  
    31.25%

    Standing out amongst the competition

  •  
    20.83%

    Convincing people within my organization that marketing communications are critical

  •  
    27.08%

    Making good use of a small budget

I regard my advertising effort as:

  •  
    40.68%

    An integral part of our branding and corporate voice.

  •  
    15.25%

    An important part of doing business.

  •  
    10.17%

    A necessary, but expensive endeavor.

  •  
    28.81%

    Action without upside.