Gold isn’t just for the Olympics. DHD recently took home a prestigious Gold Adrian Award for our highly successful Let’s Go travel marketing campaign for Visit Lake County. Out of more than 1,100 entries submitted nationally, a jury of travel and marketing professionals judged Let’s Go “exceptional.”
Considered one of the highest accolades in travel marketing, the Adrian Awards has been sponsored since 1956 by the Hospitality Sales and Marketing Association International (HSMAI) to recognize exceptional and effective travel marketing creative.
Our winning campaign – which included targeted broadcast TV, digital media, outdoor and transit – showcases the irresistible fun and adventure of nearby Lake County to busy Windy City natives looking for convenient weekend getaways. And Let’s Go really got them going: Year-over-year, visits to Lake County grew an amazing 7%, and the average length-of-stay increased one full day, from 1.9 to 2.9 days. And for our clients at Visit Lake County, that’s pure gold.