Re-position Chicago as a leading business destination to compete with cities that have more money and momentum.
By promoting Chicago as a unique destination, the “Attractions. Not Distractions” campaign helped draw more business and leisure travellers than ever before.
Following the campaign’s initial run, the city confirmed booking over 1,200 future business events, reaching an all-time high in hotel occupancy. Additionally, trade shows moving to Chicago showed a 10% increase in attendance.