DHD in Action
Repositioning an Entire Company for Greater Value
Challenge
Help a company transition from a supplier of low-margin commodities to a high-margin specialty ingredient provider.
Strategy
Elevate their current offering with a break-through campaign.
Focus on service as the point of differentation.
Introduce existing products to new markets with innovative, attention-getting programs:
- Expandex™ — targeted to the gluten-free market
- Starches — targeted to health & beauty market
Results
- New, consumer-focused distribution channels opened up.
- Increased awareness of company capabilities.
