Davis Harrison Dion—Chicago Ad Agency

Challenge

To redesign the entire comprehensive corporate website, re-structure the information architecture, and position RJA as a global leader in fire and life safety consulting services.

Strategy

• Launch an attention-getting, visually appealing and highly functional website which will elevate the standard for the fire protection industry.
• Feature the unique benefits of RJA and their unmatched range of capabilities in a well-structured, user-friendly order.
• Direct the visitors to a deep reference library of case studies, covering specific projects, applications and services.
• Convince the prospects that RJA is undoubtedly the world leader who has the best solution for your needs.

Results

In the first three months after the launch, nearly 100 new leads and re-inquiries have been attributed directly to the new website.