Case History

Reimagining a Landmark: Hard Rock Hotel Chicago

Hard Rock Hotel Chicago

Hard Rock Hotel Chicago combines exceptional service standards and upscale surroundings to serve as a stylish oasis in the midst of Chicago’s vibrant city culture. Hotel guests find a musically inspired atmosphere where Art Deco meets the art of hospitality. Stylish and forward thinking, our contemporary ambience blends seamlessly within the walls of the iconic Carbide & Carbon building, a historic Burnham masterpiece fashioned from green terra cotta and black polished granite.

Challenge

To promote the century old corporate Carbine and Carbon Building in Chicago as a contemporary Hard Rock Hotel suitable for business audiences.

Strategy

  • Embrace the history. It's a landmark Building designed by the sons of Daniel Burnham.
  • Bridge the commonalities. Find aspects of the building and the hotel we can unify.
  • Glorify the experience. Many of Chicago’s visitors are business people. They want cool, but they also want comfortable.

Results

Occupancy rates exceeded those of competing hotels in the area. The melding of the two brands has worked very well even from a decor point of view. Many of the rock & roll images and artifacts that adorn the hallways and rooms are from classic rock legends.

Case Histories