Chicago’s First Lady

90 Minutes of Amazing

Marketing the experience of a river tour generated 100% growth.

Chicago Tribune Ad
Metra Transit Poster
Cab Topper



  • 90 Minutes of Amazing Radio

The problem we solved

In a sea of competition, clarify and romance the experience of the official river cruise of the Chicago Architecture Foundation.

What we did

Created the moniker 90 Minutes of Amazing. A two and a 
half minute video, radio spot, brochure, newspaper ad and 
out-of-home campaign that positioned Chicago’s First Lady architectural river cruises as the tour of choice when visiting Chicago.

Why it works

Provides an easy-to-understand handle for visitors and tourists. The 2012 season saw record attendance on top of increased capacity with an additional vessel in the fleet.

Categories: Advertising Radio TV Tourism

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

Let's get started

A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue