Asbury Communities

Blossoms & Buggies

Lead Generation Event


The Problem We Solved

After hosting several small open house events, Asbury Methodist Village sought to make a big impact by hosting a landmark, signature campus-wide open house event that would showcase all its communities in grand fashion.

What We Did

Together with Asbury Methodist Village, DHD conceived the idea for a truly unique Blossoms and Buggies springtime open house event. In addition to food and live entertainment, guests toured the beautiful campus on classic horse-drawn buggies during the height of cherry blossom season.

Why it Works

With over 300 attendees, the Blossoms and Buggies event generated 55 new leads and 116 re-inquiries, making it the most successful event in over a year. The event helped elevate the perception of Asbury Methodist Village within the community and brought the natural beauty of the campus to the forefront.

Could your marketing use a shot of adrenaline?

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your senior living marketing partner.

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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.

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333 North Michigan Avenue