EDS Brand Repositioning

EDS 2015 brochure
Introductory article and promotional giveaway

The Problem We Solved

As the Electronics Distribution Show (EDS), the electronics distribution industry's premier tradeshow event, has evolved and outgrown its current image, it sought to rebrand itself to reflect their transformation.

What We Did

After conducting a proprietary BrandStorming discovery session with key stakeholders to identify core objectives and operational strengths, DHD reinvigorated the EDS brand with a new logo design and brand position that established the show as the focal point for idea exchange in the industry.

Why it Works

The new logo and position was introduced at the 2014 event, and was well recieved among attendees and throughout the industry.

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

Let's get started

A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue