Friendship Senior Options

Friendship Senior Options Brand Launch

The Problem We Solved

Friendship Senior Options, a leading senior services provider, sought to rebrand the organization to better reflect the evolution of their work and their vision for the future.

What We Did

Employed a comprehensive marketing strategy that centered around a new brand platform, Get Set. We then created a website, collateral, interactive videos and advertising materials that demonstrated how FSO is helping seniors Get Set for the next stage of life. These materials were created so that they could seamlessly transition into messaging for both of their communities: Friendship Village of Schaumburg and GreenFields of Geneva. 

Why it Works

The Friendship Senior Options Board unanimously approved the new branding efforts, major vendors have commented on the strength of the message and Friendship Village has successfully undertaken a Get Set 4 Life advertising campaign that has seen an increase in qualified leads and move-ins that have been attributed to the promotional materials. 

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue