Gerflor USA

Your Creation. Our Guarantee.

Introducing a new line of LVT flooring.

Gerflor is the largest resilient vinyl flooring company in the world, but is relatively unknown in the United States. DHD introduced the company's Creation line of luxury vinyl tile flooring to the U.S. market. We created the position Your Creation. Our Guarantee. which protect's a designer's specification against client dissatisfaction, a first in the industry. Gerflor is so confident in this guarantee because the 60 designs have been thoroughly tested in the U.S. market.

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

Let's get started

A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue