Marquette Bank

Love Where You Bank

Branch Poster
Branch Poster
Branch Poster
Print Ad
Print Ad
Print Ad
Campaign Microsite

The Problem We Solved

Marquette Bank, a community bank in Chicagoland with
24 locations, sought to make a strong connection with the local communities it serves and distinguish itself in a financial industry dominated by big banking networks. 

What We Did

Developed the successful Love Where You Bank brand campaign that solidified Marquette Bank’s position as a neighborhood bank. Advertising portrayed Marquette Bank as a fun place to bank as well as stress its ties to the local community. The introduction of a lovable Marty the Moose mascot also helped promote several family-friendly banking programs and was a hit with kids during branch appearances. 

Why it Works

Marquette Bank has added 4,000 new customers per year since the beginning of the campaign.

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.

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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.

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333 North Michigan Avenue