Friendship Senior Options

World’s Fair 120th Anniversary Event

Lead Generation Event

The Problem We Solved

Friendship Village sought to host a unique lead generation event that would draw people from within the community and distinguish themselves from all other senior living communities.


What We Did

Together with DHD, Friendship Village capitalized on recent events celebrating the 120th anniversary of the 1893 Chicago World’s Fair by hosting its own one-of-a-kind commemorative event. To promote the event, DHD designed a creative direct mail piece that unfolded to reveal a replica World’ Fair poster.

Why it Works

The event was a resounding success with 300 attendees intently listening and learning about this important time in Chicago’s history. The event also produced 101 new qualified leads, and local coverage from the Chicago Tribune helped elevate the profile of Friendship Village.

Could your marketing use a shot of adrenaline?

We’re confident all it takes is one assignment for you to be sold on Davis Harrison Dion. Whether it’s a branding assignment, integrated campaign, a website, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your senior living marketing partner.

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A historic location

The historic 333 North Michigan Avenue Building was constructed in 1927 on the site of Fort Dearbon, the first Chicago settlement built in 1803. Fort Dearborn was strategically positioned along the Chicago River making it a prime location for travel and trafficking goods – and now it positions the building in heart of Michigan Avenue.

The first thing you notice is the unmistakable art deco design. It was derived directly from Eero Saarinen’s designs for the Chicago Tribune Tower and his Grant Park skyscraper proposal. A bas-relief frieze by sculptor Enrique Alferez winds around the building, commemorating Chicago’s pioneer past while adding exquisite detailing.


333 North Michigan Avenue