Made in America

Cornell Dubilier is one of the world’s leading manufacturers of electronic capacitors, used in a wide range of demanding industrial applications. 

Over the past twenty years, there has been a huge volume of counterfeit or sub-quality capacitors, flooding the market from China. To counter this issue, CDE and DHD developed The Made in America campaign, which reinforces their brand superiority. 

The Made in America message is not only a local anthem, it’s a message of product quality. The campaign reinforced existing customer relationships and boosted internal morale.