Annual Event Promotion
Visit Lake County took a different approach to their yearly Restaurant Week campaign, with a theme that emphasized support for the servers, chefs, bartenders hosts and all operators who persevered through the years of uncertainty during the pandemic. They wanted to focus on keeping business flowing to our most valuable community gathering spots.
What we did
By visiting restaurant locations throughout the county, we were able to film industry workers so that the focus of our campaign was on supporting the employees. We used this footage and photography throughout and implemented a cross-platform media plan for cost efficiency and maximum response.
Why it worked
- 218,982 pageviews
- 39,489 new users (up 161%)
- Sessions up 192%
- Duration on VLC pages up to 2:21 from 1:29 in 2021
Active users on our mobile platform doubled, generating over 900 Check-Ins to local restaurants. 49 restaurants had 10+ check-ins, and 11 locations had 20+ check-ins.
- Visit Lake County
- Event Marketing
“We don’t normally pay for advertising however this promotion was so worth it! We had people coming in from all over the county saying they saw us through Visit Lake County. I’ll keep doing this every year!”
— Honey’s BBQ, Waukegan
Lake County Restaurant Week always surpasses our goals!
— Bluegrass, Highland Park