A new name and image was needed
for Christian Homes to reflect updates in
offerings by the organization. Consisting
of with thirteen Midwest communities,
they were moving from less reliance on
nursing beds and more emphasis on home services and rehab. Direction included maintaining the word “Christian”, the
names of the individual communities.
A new brand name, logo and website
were developed based on research,
meetings with stakeholders and
community visits.
Loosing the negative word “Homes”,
Christian Horizons now emphasizes a
positive, forward thinking organization. The logo redesign maintained the existing type face and
logo mark, to maintain equity and protect
donor support.
A robust, contemporary website was
launched using clean, sophisticated design
and bes- practice architecture and SEO.
The enhanced user experience now appeals across the spectrum of potential employees, residents, adult children donors and
referral sources.
Just introduced with orchestrated internal campaigns, the website and rebrand
received enthusiastic approval from the communities and leadership. Analytics are
in place to begin tracking as campaigns
are set to launch.
