Project Profile

Seasonal Promotion

Lake County, Illinois wanted to encourage residents of Chicago and its northern suburbs to visit during the fall. The county offers many seasonal events and destinations, like haunted houses, pumpkin patches and other family-friendly activities.

What we did

We developed Spooks and Spirits, a halloween-themed promotion. In addition to the county’s many seasonal offerings, we highlighted its growing list of craft breweries, distilleries and wineries.

Why it worked

In its second year, the promotion grew to include a TV spot and custom landing page on the Vis​it​Lake​Coun​ty​.org website.

Visit Lake County
Branding & Identity
Spooks And Spirits

Campaign Logo

TV Commercial

TV Commercial

Dhd Web Spooks Spirits

Campaign Landing Page

Spooks And Spirits Trib Insert Final Front

Chicago Tribune Insert

Other Agency Work

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on DHD. Whether it’s branding, an integrated campaign, a website or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.