Rebranding a Senior Living Community

Client
Bethany
Industry
Senior Living
Services
Branding & Identity

Since its start as a nursing home in 1963, Bethany, a not-for-profit Christian community, has delivered exceptional senior living and healthcare services in California’s Central San Joaquin Valley. With the first step in a visionary master plan underway – an innovative $61 million independent living neighborhood called The Terraces at Bethany – the Ripon-based organization recognized the need for a branding refresh to better reflect its evolution and direction.

Working closely with Bethany’s leadership, DHD developed a modern, impactful brand identity that resonates with the community’s Christian values. The transition from Bethany Home” to Bethany” reflects today’s wider range of living and care options, and enhances the brand’s versatility. 

Bethany Logo RGB

The new Bethany logo combines a regal blue and gold color palette with a friendly, contemporary script B.” This design not only makes the logo memorable but also infuses it with meaning. The fluidity of the B” suggests a welcoming smile, while the emblem — a shield of faith – evokes Bethany’s spiritual foundation.

Bethany homepage laptop

Better Together,” Bethanys new brand message, captures the essence of a vibrant, interconnected lifestyle and conveys that life is enriched by close bonds with others and sharing values and faith.

Bethany brand standards

Other Agency Work

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on DHD. Whether it’s branding, an integrated campaign, a website or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.