Project Profile

Seasonal Advertising Campaign

This summer advertising campaign encouraged residents of Chicago and the northern suburbs, who would otherwise visit Wisconsin or Michigan, to consider Lake County, Illinois as a getaway destination.

What we did

Our Let’s Go Next Weekend campaign highlighted the county’s many attractions for a quick, impulse summer getaway. The campaign included an Adventure Kit, TV, Radio, print, outdoor and digital components.

Why it worked

Year-over-year visitor spending increased 5% to $1.26 billion. The campaign generated 504,723 unique visitors to the website, with over 1.6 million page views — an increase of 33%. The total campaign delivered 24.6 million target impressions.

Visit Lake County
TV / Video
Summer Outdoor Lc

Summer Outdoor

Adrian Award Lc

2017 Gold HSMAI Adrian Award Winner

7500 1152X336 Six Flags
7500 1152X336 Jumping Kids
7500 1152X336 Marriott Pool
Lc 17 Diamondlake
Lc 17 Libationtrail
Lc 17 Camping
Lc 17 Stones
Lc 17 Outdoor Fair

Summer TV

Summer TV

Lc Summer Web

Summer Landing Page

Lc Adventure Kit Ko

Adventure Kit

Lc Adventure Kit Logo
Lc Adventure Kit Cover
Lc Adventure Kit Inserts
Lc Adventure Kit Insert Detail

Other Agency Work

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on DHD. Whether it’s branding, an integrated campaign, a website or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.