New management at Starved Rock Lodge wanted to encourage residents of Chicago and the south suburbs to consider the Lodge as a year-round destination for vacations, weddings and conferences, and boost mid-week reservations.
What we did
Our Where The Past Is Always Present campaign juxtaposes the rich history of the Lodge and park with modern amenities and attractions. The campaign included print and online ads, as well as social media promotion.
Why it worked
A new sense of energy instilled by management, along with the campaign, boosted occupancy to a 5‑year high.
- Starved Rock Lodge
- Brand Positioning