Project Profile

Brand Repositioning

As the Electronics Distribution Show (EDS), the electronics distribution industry’s premier tradeshow event, had evolved and outgrown its image. It sought to rebrand itself to reflect their transformation.

What we did

After conducting a proprietary BrandStorming discovery session with key stakeholders to identify core objectives and operational strengths, DHD reinvigorated the EDS brand with a new logo design and brand position that established the show as the focal point for idea exchange in the industry.

Why it worked

The new logo and position was introduced at the event, and was well received among attendees and throughout the industry.

Client: EDS
Industry: Electronics
Services: Advertising; Branding & Identity; Event Marketing; Interactive; Brand Positioning

New Logo

Brand Repositioning

What we did

Why it worked

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