Project Profile

Brand Repositioning

As the Electronics Distribution Show (EDS), the electronics distribution industry’s premier tradeshow event, had evolved and outgrown its image. It sought to rebrand itself to reflect their transformation.

What we did

After conducting a proprietary BrandStorming discovery session with key stakeholders to identify core objectives and operational strengths, DHD reinvigorated the EDS brand with a new logo design and brand position that established the show as the focal point for idea exchange in the industry.

Why it worked

The new logo and position was introduced at the event, and was well received among attendees and throughout the industry.

Eds Ad 1

Print Ads

Eds Brochure

Event Brochure

Other Agency Work

Take us out for a spin.

We’re confident all it takes is one assignment for you to be sold on DHD. Whether it’s branding, an integrated campaign, a website or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner.