As the Electronics Distribution Show (EDS), the electronics distribution industry’s premier tradeshow event, had evolved and outgrown its image. It sought to rebrand itself to reflect their transformation.
What we did
After conducting a proprietary BrandStorming discovery session with key stakeholders to identify core objectives and operational strengths, DHD reinvigorated the EDS brand with a new logo design and brand position that established the show as the focal point for idea exchange in the industry.
Why it worked
The new logo and position was introduced at the event, and was well received among attendees and throughout the industry.
- Branding & Identity
- Event Marketing
- Brand Positioning