Create a brand position that is relevant to three audiences— investors, associates and residents.
Friendship Senior Options (FSO) is the sponsor organization for two retirement communities: Friendship Village & Greenfields.
What we did
Positioned FSO as an organization that helps investors, associates and residents Get Set — for residents, “Get Set for Life”; for investors, “Get Set for Opportunity”; and for associates, “Get Set to Excel”.
DHD developed a new logo, collateral package and website that represents the services FSO provides, the associates that deliver them, and the residents that benefit from them.
Why it worked
Get Set, and the new identity, reflect the corporate philosophy, expectations and experiences. The position is appropriate for all stakeholders internal and external; prospects to investors. It clarifies FSO’s vision and unique benefits as well as applies to all products, current & future.
- Friendship Senior Options
- Senior Living
- Brand Positioning